Social networking for the sake
of social networking is pointless. There are several steps you can take when building the right connections for your personal brand.
How To Build A Great Network
• Be active on LinkedIn – This business-minded social network is the ultimate place for networking. But having a well laid-out profile is not enough. By joining the right groups for your niche, and actively participating in conversations you are attracting like-minded individuals to your brand. It is important to send out personalized messages, and not sell to people in your network.
• Attend events through Meetup – A great way to connect with others in your industry is to join in on professional meetings and events. You will be surprised at how many you find on this powerful network in your area.
• Make a new connection each week – Make it a goal to meet a new contact in your niche on a weekly basis, and at the end of the month you will notice growth not only from these people, but also from those who have found your brand through these connections.
• Offer valuable content – What ideas does your brand have to others that will be unique, professional, and helpful? Not only will you become known as an expert in your industry, but you will attract more influencers to your network.
Taking the time to build your personal brand’s network will not only create a more professional, and reputable persona, but also opens the door for new opportunities, which eventually will lead your company to more sales.
